When Good People Do Bad Things

The hard reality is that good people do bad things and honest leaders let it happen. While out-and-out fraud certainly occurs, the daily parade of headline-grabbing scandals that impact our leading corporations are being instigated by leaders we would otherwise think of as normal, hard-driving executives.
As we learn from behavioral economists such as Dan Ariely, it is normal human nature for all of us to cheat a little bit. Human nature as it is presents a constant choice between satisfying our self-interest and doing what we feel is right. We balance our desire to get more for ourselves with our desire to perceive ourselves as honest. So long as our self-aggrandizing actions don’t make us feel like we are cheaters, we will continue to act only in our self-interest.
We start with little things: white lies becoming bigger, taking office supplies and small fudging of details on expense reports. We see whether such actions are the kind of things we can share with peers around the coffee machine. Once we get feedback that these actions did not cause us harm or social ostracism, we find ourselves pushing the envelope further. We are now well on our way down the slippery slope. We are all vulnerable to varying degrees of rationalization and self-deception. We will tell ourselves stories to justify our actions and remove the dilemmas from our decision-making.
So how do we change behavior and make ourselves more virtuous? The first step is self-awareness of what we are, in fact, doing. Just being mindful that we are human and subject to these pulling demands is a critical place to start. We don’t need guilt for not being “perfect.” Being human is being in the game of daily choices and not pretending that we can stand on a pedestal of propriety and be immune to the dilemmas we all face. We need to be mindful of the blind spots and unconscious biases we all embody. Our upbringing and social environment embed our unique set of biases: what is right or wrong, what is safe or dangerous. In organizations, this is the vital first step for leaders — to recognize that an ethical culture is not created by just setting high standards but by understanding how we are all vulnerable.
The critical second step is then to create an environment that reduces the temptation that plagues all of us. Leaders have an obligation to understand what will reduce the risk of misconduct.
Where do we start? We each need to understand where we may be our own worst enemy. Ethical people are not always ethical leaders. They may be giving mixed signals to employees about expectations. They may be unknowingly creating a workplace environment that is so stressful that it leads individuals to take actions they are not proud of.
What steps can we take? Several tools used in conscious business provide a powerful platform for the self-awareness needed to reduce the risk of unethical conduct.
I/WE/IT — The I/WE/IT model is a powerful tool to see a broader picture of how to find a sustainable and successful balance in one’s actions. In the narrow focus of achieving goals (IT), individuals can allow themselves to put on blinders that focus only on this goal. However, remembering the “I” is an important stopgap that gives pause to one’s blind focus actions. Taking steps to remember why I am engaged in this action and asking if it truly serves me can be a valuable wake-up call. Similarly, having a healthy set of relationships (WE) in your world can also be a powerful wake-up call. Having individuals whom you trust enough to call you out on your actions can help break the auto-response blinders of self-deception.
Managing polarities — One of the more common reasons why good people engage in bad behavior is they push themselves into a binary decision: “I have no choice but to take this wrong action”; “the ends justify the means.” But what if we could acknowledge the tensions between what the organization says it needs and what is the right thing to do? Polarity mapping is a powerful tool to understand that organizational goals and maintaining high levels of integrity are not opposites, even if they are in tension. The exercise of understanding what the positive and negative drivers of meeting business goals at all costs are, as well as the effective and ineffective way of imposing standards, will create a powerful dialog that can help individuals and organizations find an effective balance.
We all want to do the right thing. But we are also human. Understanding how our human nature influences our decision-making gives us the power to prevent good people from doing bad things.

Share this:

Transformación Digital y Adopción de IA

No se trata solo de adoptar tecnología — se trata de que las personas la adopten.

La mayoría de las transformaciones digitales fracasan. Las empresas invierten millones en nuevas herramientas y procesos, pero la adopción se estanca. ¿La razón? Se enfocan en la tecnología y la estrategia, mientras ignoran cómo piensan, sienten y colaboran las personas.

Nosotros comenzamos por el lado humano. Los líderes y equipos enfrentan los miedos, hábitos y dinámicas culturales que impiden la adopción. Construyen nuevas mentalidades, comportamientos y prácticas que hacen que el cambio perdure.

El resultado: Las personas adoptan nuevas herramientas. Nuevos procesos. Nuevos sistemas. Y el impacto empresarial llega de forma natural.

Una clase magistral para líderes que guían la transformación digital y de IA.

Se centra en el cambio de mentalidad necesario para liderar el cambio.

Al combinar el potencial humano con la innovación, ayuda a los líderes a construir culturas adaptativas y preparadas para el futuro.

Los gerentes y líderes de equipo deben replantear su rol en la era de la IA. Ya no se trata de controlar tareas — se trata de facilitar resultados, moldear mentalidades y crear las condiciones para que los equipos y la tecnología prosperen juntos.

Esta clase magistral ayuda a los líderes a:

  • Cambiar su mentalidad de “dueño de tareas” a “facilitador de resultados”.
  • Guiar a los equipos en la adopción de IA mediante la creación de nuevas normas y hábitos.
  • Equilibrar el uso ético de la IA con una delegación inteligente del trabajo.

El potencial de la IA no puede realizarse sin un liderazgo capaz de hacerlo realidad. Este programa está diseñado para líderes de nivel C que necesitan:

  • Desarrollar una mentalidad digital que conecte la estrategia de IA con los resultados del negocio.
  • Comprender que la cultura de trabajo y el liderazgo —no solo las herramientas— son lo que hace que la transformación perdure.
  • Liderar con claridad, equilibrando la velocidad de adopción con la ética y el valor a largo plazo.

¿Qué incluye?

– Autoevaluación: Ofrece una línea base sobre tu estilo de liderazgo y potencial de crecimiento.

– Día 1: Convertirse en un Líder Digital Consciente

– Día 2: Transformar la Cultura y la Estrategia a través de la IA

La mayoría de los empleados de primera línea deben trabajar con IA antes de sentirse realmente seguros. Este programa cierra esa brecha al dotar a los equipos de conocimientos fundamentales y habilidades prácticas para utilizar la IA en sus funciones diarias, manteniéndose siempre alineados con los valores y la toma de decisiones consciente.

¿Qué incluye?

Módulo 1: Comprender la IA en tu entorno laboral

Módulo 2: Adoptar el Liderazgo Digital Consciente

Módulo 3: Primeros pasos con herramientas de IA

Módulo 4: Integrar la IA en la práctica diaria

Formato: Módulos autoguiados + 2 sesiones virtuales facilitadas (1.5 h cada una)

Cuando las organizaciones adoptan la IA, la cultura de trabajo es el factor decisivo. Este programa ofrece a los líderes un cambio de perspectiva fundamental: prepara tu cultura de trabajo para la IA, y la adopción llegará como consecuencia.

¿Qué incluye?

– Autoevaluación: Proporciona una línea base sobre tu estilo de liderazgo y potencial de crecimiento.

– Sesiones en vivo: 7 sesiones (3 horas cada una)

– Autoguiado: 3 módulos (2 horas cada uno, opcional)

– Extras: networking, intercambio entre pares y ejercicios prácticos

Diseñado en colaboración con Duke Corporate Education para combinar rigor académico con conocimientos aplicables.

Más información.

Digital Transformation & AI Adoption

It’s not just about tech adoption – it’s about human adoption of tech

Most digital transformations fail. Companies pour millions into new tools and processes, but adoption stalls. The reason: they focus on technology and strategy while ignoring how people think, feel, and collaborate.

We start with the human side. Leaders and teams confront the fears, habits, and cultural dynamics that prevent adoption. They build new mindsets, behaviors, and practices that make change stick.

The result: People embrace new tools. New processes. New systems. And the business impact follows naturally.

A masterclass for leaders guiding digital and AI transformation.

It focuses on the shift in mindset required to lead change.

Blending human potential with innovation, it helps leaders build cultures that are adaptive and future-ready.

Managers and team leaders need to rethink their role in the age of AI. It’s no longer about controlling tasks — it’s about enabling outcomes, shaping mindsets, and creating the conditions where teams and technology can thrive together.

This masterclass helps leaders:

  • Shift their mindset from “owner of tasks” to “enabler of results.”
  • Lead teams through AI adoption by shaping new norms and habits.
  • Balance ethical use of AI with smart delegation of work.

AI potential cannot be fulfilled without leadership that knows how to make it real. This program is designed for C-level leaders who need to:

  • Develop a digital mindset that connects AI strategy with business outcomes.
  • Understand how work culture and leadership, not tools alone, make transformation stick.
  • Lead with clarity, balancing speed of adoption with ethics and long-term value.

What’s included:

– Self-Assessment: Offers a baseline for your leadership style and growth potential.

– Day 1: Becoming a Conscious Digital Leader

– Day 2: Transforming Culture & Strategy Through AI

Most frontline employees are required to work with AI before they feel truly confident. This program closes that gap by equipping teams with the foundational knowledge and practical skills to use AI in their daily roles—while staying anchored in values and conscious decision-making.

What’s included:

Module 1: Understanding AI in Your Workplace

Module 2: Embracing Conscious Digital Leadership

Module 3: Getting Started with AI Tools

Module 4: Embedding AI in Daily Practice

Format: Self-led modules + 2 facilitated virtual sessions (1.5h each)

When organizations adopt AI, work culture is the make-or-break factor. This program gives leaders a crucial shift in perspective: prepare your work culture to AI, and adoption will follow.

What’s included:

– Self-Assessment: Offers a baseline for your leadership style and growth potential.

– Live sessions: 7 sessions (3h each)

– Self-led: 3 modules  (2h each, optional)

– Extra: networking, peer exchange, and practical exercises

Co-designed with Duke Corporate Education to merge academic rigor with actionable know-how.

Learn more.