External Publications
2026
The AI Problem Nobody Is Talking About
Oseas Ramírez Assad discusses the cultural and behavioural barriers to AI adoption, reinforcing Axialent’s perspective that adoption fails when treated as a technology issue rather than a way‑of‑working challenge.
Themes:
AI Adoption
Culture Transformation
Leadership
Axialent Appoints Beth Molitor Grellner as Executive Director of Growth & Business Development
Beth Grellner joins Axialent to strengthen growth and business development capabilities.
Themes:
Leadership
Organisational Growth
Inside the Culture Shift. How Constructive Leaders Change Mindsets and Results
Teryluz Andreu shares how leaders drive culture change by shifting mindsets and behaviours, reflecting Axialent’s methodology.
Themes:
Leadership
Mindsets
2025
Stoic Emerges from Stealth as the World’s First AI-Powered Applied Leadership Platform
Stoic, Axialent’s AI-powered spin-off, focused on applied leadership development and behaviour change.
Themes:
AI
Leadership Development
Future of Work
Why Leaders are Failing on AI
Oseas Ramírez Assad from Axialent and Andrés Saint-Jean from Duke Corporate Education examine why most AI initiatives fail, arguing that the root cause is not technology but leadership, culture, and lack of organisational alignment.
Themes:
AI Adoption
Leadership
Culture Transformation
Axialent and Duke Corporate Education Launch Tailored Enterprise Programs for Executives Leading AI
Axialent and Duke Corporate Education launch joint programmes focused on AI-driven leadership and cultural transformation.
Themes:
AI Adoption
Leadership Development
Partnerships
Charting the Future in a Multipolar World. Reflections from the 23rd MAP CEO Conference
Oseas Ramírez Assad shares perspectives on global leadership challenges and transformation.
Themes:
Leadership
Global Strategy
Transformation
Conscious Business and What It Means for Business
A leading Philippine business publication explores the concept of conscious business and its relevance for modern organisations, reflecting principles associated with Axialent’s work.
Themes:
Conscious Business
Leadership
Global Perspective
2024
Reduction of working hours: 6 tips for implementation in SMEs [Spanish]
Rogelio Salcedo provides practical guidance for SMEs adapting to reduced working hours, emphasising leadership alignment, workflow redesign, and outcome-based management.
Themes:
Leadership
Culture Transformation
Ways of Working
Successors: from Pão de Açúcar to new ventures, the lessons of Ana Maria Diniz [Portuguese]
Ana Maria Diniz reflects on leadership, succession, and business transformation, linking personal leadership evolution with organisational impact.
Themes:
Leadership
Personal Transformation
Business Evolution
Radomiro Tomic conducts an Organizational Culture Study to address future changes [Spanish]
Codelco highlights a culture transformation initiative conducted with Axialent to address strategic challenges and strengthen organisational performance.
Themes:
Culture Transformation
Leadership
Organisational Change
An Argentine helps improve the culture of companies like Facebook and Microsoft [Spanish]
Fran Cherny shares his experience supporting culture transformation in global organisations, reinforcing Axialent’s role in shaping leadership and ways of working at scale.
Themes:
Culture Transformation
Leadership
Global Organisations
Employee Lifetime Value (ELTV): what it is and how to calculate it [Portuguese]
This article explores Employee Lifetime Value as a strategic metric, linking long-term organisational impact to leadership, culture, and employee experience, with reference to Axialent’s perspective.
Themes:
Culture Transformation
Leadership
Organisational Effectiveness
Organizational culture as a competitive advantage [Portuguese]
Boris Leite highlights organisational culture as a key competitive advantage, aligning with Axialent’s approach to sustainable performance through leadership and culture transformation.
Themes:
Culture Transformation
Leadership
Business Strategy
SRP invests €250,000 in Stoic [Spanish]
Stoic, Axialent’s AI-powered spin-off, secures a €250,000 investment from Sociedad Regional de Promoción (SRP) to accelerate the improvement and expansion of its applied leadership development platform, reinforcing Axialent’s focus on turning learning into measurable behavioural change.
Themes:
AI
Leadership Development
Growth
2023
Natalia Negueruela: “This recognition is important to build and inspire a more equitable workplace” [Spanish]
Natalia Negueruela highlights her experience with Axialent as a key influence in shaping her approach to conscious leadership and building equitable workplaces.
Themes:
Leadership
Culture Transformation
Inclusion
2021
Fran Cherny presents the book “Be the Change” on driving transformation and business leadership [Spanish]
Fran Cherny shares insights from his book on driving organisational transformation through conscious leadership and purpose-driven change.
Themes:
Leadership
Culture Transformation
Purpose
Fran Cherny: To be the change or not to be [Spanish]
Fran Cherny discusses the mindset required for transformation, emphasising personal responsibility and leadership as drivers of organisational change.
Themes:
Leadership
Culture Transformation
Personal Responsibility
Cherny: “Most leaders want change, but they are not willing to make it.” [Spanish]
Fran Cherny discusses how leaders must transform themselves to enable innovation.
Themes:
Leadership
Personal Transformation
Innovation
2019
The worm lies in hyper-leadership [Spanish]
Jose Suarez examines the risks of hyper-leadership and the limitations of leader-centric cultures, aligning with Axialent’s perspective on sustainable organisational systems.
Themes:
Leadership
Culture Transformation
Organisational Sustainability
2018
Harness These 3 Drivers to Change Your Culture
Fran Cherny outlines three key drivers of culture transformation, focusing on leadership behaviour and organisational alignment.
Themes:
Culture Transformation
Leadership
Organisational Change
Conscious Capitalism European Conference Brings Purpose-Driven Leaders
This article highlights Axialent’s expansion in Europe, including the appointment of a regional director to support growth and promote conscious leadership across the region.
Themes:
Leadership
Growth
Conscious Business
How To Stop Being A Boss And Become A Transcendent Leader
Fran Cherny contributes insights on shifting from traditional management to leadership based on purpose, responsibility, and organisational alignment.
Themes:
Leadership
Culture Transformation
Personal Responsibility
2017
Five Organizations Driving Sustainability in Chile [Spanish]
Axialent is recognised as one of the organisations promoting sustainability and conscious leadership in Chile, highlighting its influence in the region.
Themes:
Conscious Business
Leadership
Sustainability
Business Ethics Through the Case of Banco Popular [Spanish]
Radio segment that explores ethical challenges in business, with perspectives aligned to Axialent’s approach to leadership, responsibility, and organisational culture.
Themes:
Leadership
Ethics
Culture Transformation
2016
The City Will Spend $430,000 on Ontological Coaching for 30 Officials [Spanish]
This article covers Axialent’s selection to provide ontological coaching and leadership development for senior public officials, highlighting its role in leadership transformation within government institutions.
Themes:
Leadership
Culture Transformation
Public Sector
2015
Blitzscaling Session 19: Jeff Weiner, LinkedIn (Stanford)
Jeff Weiner, the CEO of LinkedIn, and Reid Hoffman, the founder of LinkedIn reflect on the influence of Axialent and Fred Kofman’s teachings on their leadership approach, emphasising conscious leadership and compassion as drivers of organisational scale.
Themes:
Leadership
Conscious Business
Organisational Growth
Francisco Cherny, CEO of Axialent: “It is no longer enough just to conduct financial audits, the landscape is changing” [Spanish]
Fran Cherny explains why execution alone is insufficient, emphasising purpose, leadership, and culture as drivers of sustainable transformation.
Themes:
Leadership
Culture Transformation
Purpose
2014
The Success of Cultural Change Depends on Good People Management [Portuguese]
This article highlights how effective people management is critical to successful culture transformation, aligning with Axialent’s leadership and organisational development approach.
Themes:
Culture Transformation
Leadership
People Management
Entrepreneurial Ecosystems in Latin America
The World Economic Forum maps Axialent as a relevant player in the Buenos Aires entrepreneurial ecosystem.
Themes:
Ecosystems
Leadership
Latin America
2013
The H(app)athon Project: Giving Big Data a Direction
This announcement highlights Axialent’s collaboration on an initiative combining Big Data and conscious leadership to measure and improve societal well-being.
Themes:
Conscious Business
Innovation
Social Impact
What LinkedIn CEO Jeff Weiner’s Mentors Say About Him
Andy Freire is mentioned as one of Jeff Weiner’s mentors, highlighting his influence on leadership thinking in Silicon Valley and reinforcing Axialent’s roots in conscious leadership.
Themes:
Leadership
Influence
Conscious Business
2012
Passion: A Key (and Advantage) for Women Entrepreneurs [Spanish]
Andy Freire discusses the rise of women entrepreneurs and the role of passion, leadership, and innovation in shaping the future of work.
Themes:
Leadership
Entrepreneurship
Innovation
“Employees Don’t Leave Companies. They Leave Bad Managers” [Portuguese]
This article explores how leadership quality directly impacts retention, reinforcing Axialent’s perspective that culture and management practices drive employee engagement.
Themes:
Leadership
Culture Transformation
Talent Retention
Interview with Fred Kofman
Fred Kofman discusses leadership, awareness, and responsibility as foundations of culture.
Themes:
Leadership
Culture Transformation
Personal Responsibility
2011
Check-In, Check-Out. A Tool for “Real” Conversations
Fred Kofman presents the Check-In/Check-Out practice as a structured way to enable real conversations, strengthen emotional intelligence, and improve team alignment in organisational settings.
Themes:
Leadership
Culture Transformation
Team Dynamics
2010
How Conscious Leaders Build Value
Fred Kofman Fred Kofman explains how conscious leadership drives long-term value creation.
Themes:
Leadership
Culture Transformation
Value Creation
3 Key Building Blocks for Your Company’s Culture
Andy Freire outlines the three core elements of organisational culture, behaviours, systems, and symbols, reflecting Axialent’s framework for aligning leadership and performance.
Themes:
Culture Transformation
Leadership
Organisational Design
Unconditional Responsibility
Fred Kofman presents the concept of unconditional responsibility, central to Axialent’s methodology.
Themes:
Leadership
Accountability
Conscious Business
2007
Andy Freire at Stanford University
Andy Freire delivers a series of talks at Stanford on organisational culture and leadership, outlining principles that later became central to Axialent’s approach to culture transformation and high-performing teams.
Themes:
Leadership
Culture Transformation
Organisational Development
“The True Skeptic Is the One Who Explores the Unknown” [Spanish]
This interview explores conscious business, personal responsibility, and leadership as drivers of sustainable organisational transformation, aligning with Axialent’s foundational philosophy.
Themes:
Conscious Business
Leadership
Personal Responsibility
2004
Axialent. The human dimension of companies [Spanish]
One of the earliest profiles of Axialent, presenting its focus on the human dimension of business.
Themes:
Leadership
Culture Transformation
Founding Story
