Imagine thousands of individuals working in unison. Productively. Quickly adapting to any change.
It’s not a dream. It’s a culture design challenge.

Bad Culture = Bad Busines

The bigger modern organizations become, the harder it is for them to change direction. To react to seismic shifts in their market. To adopt new technologies. To align everybody to the same strategy. This is why 70% of all change initiatives miss their mark.

Most business challenges, from performance and productivity to AI adoption, trace back to culture. Improving culture is the most powerful way to drive real results and lasting growth.

How can culture even be changed?

Some see work cultures as static and rigid. They think only aggressive measures like threats and mass firing can change them. They’re wrong.

Others see work culture as soft. They think it can be fixed with company events and team-building days. They’re wrong. There’s nothing soft about the way people execute your strategy.

Work culture is a closed natural ecosystem. Some work cultures have fertile soil; some don’t. In some cultures your strategy can flourish; in others it can’t.

What’s certain: every culture can be nourished and cultivated to support any strategy, but only if you treat it as seriously as any other strategic challenge.

Work cultures only change if you address them on all three levels

Systems - The formal structures that organize how work is planned, managed, and measured, such as hierarchies, tools, and decision-making.​

Symbols - Expressions of corporate values and beliefs, such as icons, events, rituals, and narratives.​

Processes - The regular steps people follow to get things done, such as hiring, selling, or developing products.

Systems - The formal structures that organize how work is planned, managed, and measured, such as hierarchies, tools, and decision-making.​

Symbols - Expressions of corporate values and beliefs, such as icons, events, rituals, and narratives.​

Processes - The regular steps people follow to get things done, such as hiring, selling, or developing products.

During the last 20+ years, we have helped the executive teams of over 400 companies transform their work cultures.
Some of the companies where we have led strategic transformations at:

google logo
Coca Cola logo
Microsoft logo
Ikea logo
Mastercard logo
TikTok logo
Linkedin logo
P&G logo
Johnson & Johnson logo
Walmart logo
Shell logo
Mercado libre logo
Stellantis logo
Booking Holdings Logo
BBVA logo
BAIN & Company logo
AstraZeneca logo
Credicorp logo
BSH logo
Cisco logo
Galp logo
Cigna logo
Citi logo
Ericsson logo
HSBC logo
Itau logo
Telus International logo
Scania logo
Sodexo logo
Pearson logo
Sanofi logo
Bacardi logo
bankia logo
Honeywell logo
Western Union Logo
Amazon logo

What Our Clients Say

Conscious Business® 
philosophy that inspires people to fulfill themselves through work

Powerful philosophies have always shaped the business world. Some have focused on maximizing ROI but neglected the human side. Others have built healthy workplaces but lost sight of performance. Conscious Business is the only approach that sustains both: performance and wellbeing, without compromise.

Conscious Business is a business where the personal success is aligned with group success, and group success is aligned with business success. [This is what the aligned stars in our logo represent.]

And why wouldn’t those be aligned!? It has been known for decades that a good place of work isn’t one with the best perks or even with the best friends, but a fair place. A place where people know what is expected of them. Where people work together on a common goal. Where personal and business prosperity go hand in hand.

Many experience Conscious Business the capitalist’s equivalent of spiritual awakening, not because it connects them to the divine. But because it creates conscious awareness to the middle ground between these Yin and Yang of Business. Read more about it here.

Now, what about you?

Choose the most relevant challenge and see how we can help you solve it:

Transformación Digital y Adopción de IA

No se trata solo de adoptar tecnología — se trata de que las personas la adopten.

La mayoría de las transformaciones digitales fracasan. Las empresas invierten millones en nuevas herramientas y procesos, pero la adopción se estanca. ¿La razón? Se enfocan en la tecnología y la estrategia, mientras ignoran cómo piensan, sienten y colaboran las personas.

Nosotros comenzamos por el lado humano. Los líderes y equipos enfrentan los miedos, hábitos y dinámicas culturales que impiden la adopción. Construyen nuevas mentalidades, comportamientos y prácticas que hacen que el cambio perdure.

El resultado: Las personas adoptan nuevas herramientas. Nuevos procesos. Nuevos sistemas. Y el impacto empresarial llega de forma natural.

Una clase magistral para líderes que guían la transformación digital y de IA.

Se centra en el cambio de mentalidad necesario para liderar el cambio.

Al combinar el potencial humano con la innovación, ayuda a los líderes a construir culturas adaptativas y preparadas para el futuro.

Los gerentes y líderes de equipo deben replantear su rol en la era de la IA. Ya no se trata de controlar tareas — se trata de facilitar resultados, moldear mentalidades y crear las condiciones para que los equipos y la tecnología prosperen juntos.

Esta clase magistral ayuda a los líderes a:

  • Cambiar su mentalidad de “dueño de tareas” a “facilitador de resultados”.
  • Guiar a los equipos en la adopción de IA mediante la creación de nuevas normas y hábitos.
  • Equilibrar el uso ético de la IA con una delegación inteligente del trabajo.

El potencial de la IA no puede realizarse sin un liderazgo capaz de hacerlo realidad. Este programa está diseñado para líderes de nivel C que necesitan:

  • Desarrollar una mentalidad digital que conecte la estrategia de IA con los resultados del negocio.
  • Comprender que la cultura de trabajo y el liderazgo —no solo las herramientas— son lo que hace que la transformación perdure.
  • Liderar con claridad, equilibrando la velocidad de adopción con la ética y el valor a largo plazo.

¿Qué incluye?

– Autoevaluación: Ofrece una línea base sobre tu estilo de liderazgo y potencial de crecimiento.

– Día 1: Convertirse en un Líder Digital Consciente

– Día 2: Transformar la Cultura y la Estrategia a través de la IA

La mayoría de los empleados de primera línea deben trabajar con IA antes de sentirse realmente seguros. Este programa cierra esa brecha al dotar a los equipos de conocimientos fundamentales y habilidades prácticas para utilizar la IA en sus funciones diarias, manteniéndose siempre alineados con los valores y la toma de decisiones consciente.

¿Qué incluye?

Módulo 1: Comprender la IA en tu entorno laboral

Módulo 2: Adoptar el Liderazgo Digital Consciente

Módulo 3: Primeros pasos con herramientas de IA

Módulo 4: Integrar la IA en la práctica diaria

Formato: Módulos autoguiados + 2 sesiones virtuales facilitadas (1.5 h cada una)

Cuando las organizaciones adoptan la IA, la cultura de trabajo es el factor decisivo. Este programa ofrece a los líderes un cambio de perspectiva fundamental: prepara tu cultura de trabajo para la IA, y la adopción llegará como consecuencia.

¿Qué incluye?

– Autoevaluación: Proporciona una línea base sobre tu estilo de liderazgo y potencial de crecimiento.

– Sesiones en vivo: 7 sesiones (3 horas cada una)

– Autoguiado: 3 módulos (2 horas cada uno, opcional)

– Extras: networking, intercambio entre pares y ejercicios prácticos

Diseñado en colaboración con Duke Corporate Education para combinar rigor académico con conocimientos aplicables.

Más información.

Digital Transformation & AI Adoption

It’s not just about tech adoption – it’s about human adoption of tech

Most digital transformations fail. Companies pour millions into new tools and processes, but adoption stalls. The reason: they focus on technology and strategy while ignoring how people think, feel, and collaborate.

We start with the human side. Leaders and teams confront the fears, habits, and cultural dynamics that prevent adoption. They build new mindsets, behaviors, and practices that make change stick.

The result: People embrace new tools. New processes. New systems. And the business impact follows naturally.

A masterclass for leaders guiding digital and AI transformation.

It focuses on the shift in mindset required to lead change.

Blending human potential with innovation, it helps leaders build cultures that are adaptive and future-ready.

Managers and team leaders need to rethink their role in the age of AI. It’s no longer about controlling tasks — it’s about enabling outcomes, shaping mindsets, and creating the conditions where teams and technology can thrive together.

This masterclass helps leaders:

  • Shift their mindset from “owner of tasks” to “enabler of results.”
  • Lead teams through AI adoption by shaping new norms and habits.
  • Balance ethical use of AI with smart delegation of work.

AI potential cannot be fulfilled without leadership that knows how to make it real. This program is designed for C-level leaders who need to:

  • Develop a digital mindset that connects AI strategy with business outcomes.
  • Understand how work culture and leadership, not tools alone, make transformation stick.
  • Lead with clarity, balancing speed of adoption with ethics and long-term value.

What’s included:

– Self-Assessment: Offers a baseline for your leadership style and growth potential.

– Day 1: Becoming a Conscious Digital Leader

– Day 2: Transforming Culture & Strategy Through AI

Most frontline employees are required to work with AI before they feel truly confident. This program closes that gap by equipping teams with the foundational knowledge and practical skills to use AI in their daily roles—while staying anchored in values and conscious decision-making.

What’s included:

Module 1: Understanding AI in Your Workplace

Module 2: Embracing Conscious Digital Leadership

Module 3: Getting Started with AI Tools

Module 4: Embedding AI in Daily Practice

Format: Self-led modules + 2 facilitated virtual sessions (1.5h each)

When organizations adopt AI, work culture is the make-or-break factor. This program gives leaders a crucial shift in perspective: prepare your work culture to AI, and adoption will follow.

What’s included:

– Self-Assessment: Offers a baseline for your leadership style and growth potential.

– Live sessions: 7 sessions (3h each)

– Self-led: 3 modules  (2h each, optional)

– Extra: networking, peer exchange, and practical exercises

Co-designed with Duke Corporate Education to merge academic rigor with actionable know-how.

Learn more.