Privacy Policy 

EFFECTIVE DATE OF THIS POLICY: OCTOBER 2023 

INTRODUCTION 

By using this website, and/or by contacting AXIALENT, we inform you that your personal data, as a user of the service, will be collected and processed by the company. The purpose of this Privacy Policy is to regulate the processing of data mentioned above. 

AXIALENT is firmly committed to respecting and protecting your privacy and the integrity of your data, as well as to complying with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR) and Organic Law 3/2018.  of 5 December, on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), adopting all the necessary and reasonable technical and organisational security measures to protect said personal data. 

From now on, AXIALENT informs you of the following data in order to provide the interested party with complete, clear and accessible information: 

1. IDENTIFICATION OF THE CONTROLLER OF YOUR DATA 

AXIALENT GLOBAL, S.L. (hereinafter, “AXIALENT”) 

CIF: B88622782 

Postal address: PASEO CASTELLANA, 18 – 7, 28046 28, Madrid (Spain) 

Email: info@axialent.com 

 

2. PURPOSES OF DATA PROCESSING 

AXIALENT collects and processes personal data to maintain and manage the commercial and professional relationship already established or to be established with the interested party, as well as to be able to contact them and respond to queries and requests that we may receive through this website. Finally, personal data may be collected for the timely delivery of information on the activities promoted by AXIALENT, which may be of interest to the owner, once their express consent for these purposes has been obtained. 

 

3. SOURCE AND CATEGORY OF DATA 

The personal data processed by AXIALENT are collected directly from the interested party, whose express consent has also been collected for this purpose. Data may also be collected and processed from the Contact Form on our website to respond to queries or questions from users. The data collected from this website is the basic and necessary data of the user (first name, last name, email address, country and telephone number). The interested party must provide AXIALENT with truthful and up-to-date information that does not contain errors. To this end, the interested party must communicate, as soon as possible, any modification and change that occurs in their personal data, to AXIALENT at the following email address: info@axialent.com. 

 

4. DATA STORAGE PERIODS 

The personal data provided will be kept for the time necessary to be able to provide the service and for as long as the purpose for which they were collected remains in force, or failing that, until the interested party requests their deletion.  

Likewise, AXIALENT informs that the relationship and the current purpose cease to be so, the data will be blocked for the legally established time to purify any type of responsibility derived from the processing of said data, in accordance with the provisions of article 32 of the LOPDGDD. 

 

5. LEGITIMACY OF DATA PROCESSING 

Below is a list of the purposes for which your data is processed associated with the bases of legitimation in accordance with the provisions of the GDPR: 

Purpose associated with the basis of standing 

Bases of legitimacy 

  • The sending of commercial communications, publications, events, newsletters, as well as advertising communications. 

 

Consent pursuant to Article 6(1)(a) of the GDPR, where you have given us your consent to use your personal data for one or more permitted purposes related to the receipt of marketing communications. 

  • Contact AXIALENT to formalise a contractual relationship and the provision of services. 
  • Maintain the contractual relationship with AXIALENT. 
  • To resolve any doubts, queries, or any eventuality of the website that prevents the correct functioning of the website with the client or user. 
  • Publish job offers and manage them, as well as the receipt of CVs by interested parties with the intention of formalising a contractual or pre-contractual relationship 

Contractual or pre-contractual relationship pursuant to Article 6(1)(b) where we are required to process your personal data in order to perform and perform our obligations to you under the contract we may enter into or have entered into (contractual or pre-contractual). 

  • So that AXIALENT can extract, store data and carry out marketing studies to adapt the Content offered to the User, as well as improve the quality, operation and navigation of the Website. 

 

Existence of a Legitimate Interest on the part of the CLUSTER, in accordance with article 6.1.f) of the GDPR, to adapt the content and operation of the website for a better user experience. 

 

6. DATA RECIPIENTS (I): INTERNATIONAL DATA TRANSFERS 

The User’s personal data will not be shared with anyone. However, if it is necessary to be able to provide the service correctly, sharing them with third parties will be immediately communicated with the User or Data Subject. 

Your personal data will not be transferred outside the European Economic Area (EEA), however, in the event that the Data Controller intends to transfer personal data to a third country or international organisation, the Regulation itself provides for a number of exceptions that allow this type of transfer to be carried out provided that the receiving country guarantees an adequate level of protection. Specifically, the transfer is allowed when any of the following conditions are met: 

 

  • Adequacy decision: When the destination country has been declared by the European Commission as a guarantor of an adequate level of protection, allowing the transfer of data without the need for additional authorisations.  
  • In the absence of adequacy decisions, other guarantees recognised by the GDPR are offered, such as:  
  • Standard Contractual Clauses (SCC): Standard contracts approved by the European Commission that bind the data exporter in the EU to the data importer in a third country, obliging both parties to respect the fundamental principles of data protection.  
  • Binding Corporate Rules (BCR): Internal policies adopted by large business groups to ensure an adequate level of protection, duly approved by the competent supervisory authority.  
  • Other valid mechanisms, such as: codes of conduct, certification mechanisms or legally binding instruments between public authorities or bodies. 

In any case, the Data Controller must, at the time the User’s personal data is obtained, inform about the third country or international organisation, as well as the measures taken to guarantee an adequate level of protection. 

In the case of AXIALENT GLOBAL, due to its global presence, it has several offices outside the European Economic Area, including  

In particular, Axialent USA LLC, complies with the EU-US Data Privacy Framework. (EU-US DPF) and the Data Privacy Program Framework (Swiss-U.S.) DPF) as set forth by the U.S. Department of Commerce.   

Axialent USA LLC has certified to the U.S. Department of Commerce that it adheres to the EU-US Data Privacy Framework (DPF) Principles. To learn more about the DPF Framework program and to view our certification, please visit https://www.dataprivacyframework.gov/. 

In the case of those entities that are part of the AXIALEN group, or third-party providers, and that have not been declared as countries with adequate guarantees, Axialent Global will formalize Standard Contractual Clauses (SCC) to bind the data exporter in the EU with the data importer in a third country, obliging both parties to respect the fundamental principles of data protection. 

  

7. RECIPIENTS OF THE DATA (II): DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES 

AXIALENT informs the interested party that we do not transfer their personal data to third parties unless there is a legal obligation to do so or it is strictly necessary to manage and maintain the commercial and professional relationship with the interested party.  

Data processors, i.e. service providers and business partners, may have access to personal data for the performance of their duties. The processors who access personal data are mainly engaged in the IT systems and technology sectors. Please note that AXIALENT may also be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. 

 

8. YOUR RIGHTS 

AXIALENT informs data subjects that they have the following rights: 

  • Right of access to your personal data. 
  • Right to rectify your data  
  • Right to delete   
  • The right to request the restriction of the processing of your personal data. 
  • Right to object to processing. 
  • Right to data portability. 

To exercise the above rights, the request may be made by electronic means by sending an email to the following email address: info@axialent.com as well as by post to the following address PASEO CASTELLANA, 18 – 7, 28046 28, Madrid (Spain), indicating your identification details and the right you wish to exercise. If you do not wish to receive further information about our services, you can unsubscribe at the following email address: info@axialent.com, indicating in the subject line “Do not send emails”. 

In the event that you consider that your rights have been violated with regard to the protection of your personal data in accordance with the GDPR, especially when you have not obtained satisfaction in the exercise of your rights, you can lodge a complaint with the competent Data Protection Supervisory Authority via its website:  https://www.aepd.es/  

AXIALENT guarantees the interested parties that the exercise of these rights will be free, except in those cases in which the requests are unfounded or excessive, especially for repetitive ones, in which case, the data controller may charge a fee to compensate for the administrative costs of responding to the request or refusing to act. These fees will not represent an additional income for the data controller, but they will effectively correspond to the real cost of processing the request. 

 

9. COOKIES POLICY 

With regard to the use of cookies, as reported in the pop-up window that appears on the screen of the website user when accessing our website, AXIALENT uses data storage and recovery devices called “Cookies” when the website user has given their consent for this purpose.  

For more information you can access our Cookies Policy. 

Transformación Digital y Adopción de IA

No se trata solo de adoptar tecnología — se trata de que las personas la adopten.

La mayoría de las transformaciones digitales fracasan. Las empresas invierten millones en nuevas herramientas y procesos, pero la adopción se estanca. ¿La razón? Se enfocan en la tecnología y la estrategia, mientras ignoran cómo piensan, sienten y colaboran las personas.

Nosotros comenzamos por el lado humano. Los líderes y equipos enfrentan los miedos, hábitos y dinámicas culturales que impiden la adopción. Construyen nuevas mentalidades, comportamientos y prácticas que hacen que el cambio perdure.

El resultado: Las personas adoptan nuevas herramientas. Nuevos procesos. Nuevos sistemas. Y el impacto empresarial llega de forma natural.

Una clase magistral para líderes que guían la transformación digital y de IA.

Se centra en el cambio de mentalidad necesario para liderar el cambio.

Al combinar el potencial humano con la innovación, ayuda a los líderes a construir culturas adaptativas y preparadas para el futuro.

Los gerentes y líderes de equipo deben replantear su rol en la era de la IA. Ya no se trata de controlar tareas — se trata de facilitar resultados, moldear mentalidades y crear las condiciones para que los equipos y la tecnología prosperen juntos.

Esta clase magistral ayuda a los líderes a:

  • Cambiar su mentalidad de “dueño de tareas” a “facilitador de resultados”.
  • Guiar a los equipos en la adopción de IA mediante la creación de nuevas normas y hábitos.
  • Equilibrar el uso ético de la IA con una delegación inteligente del trabajo.

El potencial de la IA no puede realizarse sin un liderazgo capaz de hacerlo realidad. Este programa está diseñado para líderes de nivel C que necesitan:

  • Desarrollar una mentalidad digital que conecte la estrategia de IA con los resultados del negocio.
  • Comprender que la cultura de trabajo y el liderazgo —no solo las herramientas— son lo que hace que la transformación perdure.
  • Liderar con claridad, equilibrando la velocidad de adopción con la ética y el valor a largo plazo.

¿Qué incluye?

– Autoevaluación: Ofrece una línea base sobre tu estilo de liderazgo y potencial de crecimiento.

– Día 1: Convertirse en un Líder Digital Consciente

– Día 2: Transformar la Cultura y la Estrategia a través de la IA

La mayoría de los empleados de primera línea deben trabajar con IA antes de sentirse realmente seguros. Este programa cierra esa brecha al dotar a los equipos de conocimientos fundamentales y habilidades prácticas para utilizar la IA en sus funciones diarias, manteniéndose siempre alineados con los valores y la toma de decisiones consciente.

¿Qué incluye?

Módulo 1: Comprender la IA en tu entorno laboral

Módulo 2: Adoptar el Liderazgo Digital Consciente

Módulo 3: Primeros pasos con herramientas de IA

Módulo 4: Integrar la IA en la práctica diaria

Formato: Módulos autoguiados + 2 sesiones virtuales facilitadas (1.5 h cada una)

Cuando las organizaciones adoptan la IA, la cultura de trabajo es el factor decisivo. Este programa ofrece a los líderes un cambio de perspectiva fundamental: prepara tu cultura de trabajo para la IA, y la adopción llegará como consecuencia.

¿Qué incluye?

– Autoevaluación: Proporciona una línea base sobre tu estilo de liderazgo y potencial de crecimiento.

– Sesiones en vivo: 7 sesiones (3 horas cada una)

– Autoguiado: 3 módulos (2 horas cada uno, opcional)

– Extras: networking, intercambio entre pares y ejercicios prácticos

Diseñado en colaboración con Duke Corporate Education para combinar rigor académico con conocimientos aplicables.

Más información.

Digital Transformation & AI Adoption

It’s not just about tech adoption – it’s about human adoption of tech

Most digital transformations fail. Companies pour millions into new tools and processes, but adoption stalls. The reason: they focus on technology and strategy while ignoring how people think, feel, and collaborate.

We start with the human side. Leaders and teams confront the fears, habits, and cultural dynamics that prevent adoption. They build new mindsets, behaviors, and practices that make change stick.

The result: People embrace new tools. New processes. New systems. And the business impact follows naturally.

A masterclass for leaders guiding digital and AI transformation.

It focuses on the shift in mindset required to lead change.

Blending human potential with innovation, it helps leaders build cultures that are adaptive and future-ready.

Managers and team leaders need to rethink their role in the age of AI. It’s no longer about controlling tasks — it’s about enabling outcomes, shaping mindsets, and creating the conditions where teams and technology can thrive together.

This masterclass helps leaders:

  • Shift their mindset from “owner of tasks” to “enabler of results.”
  • Lead teams through AI adoption by shaping new norms and habits.
  • Balance ethical use of AI with smart delegation of work.

AI potential cannot be fulfilled without leadership that knows how to make it real. This program is designed for C-level leaders who need to:

  • Develop a digital mindset that connects AI strategy with business outcomes.
  • Understand how work culture and leadership, not tools alone, make transformation stick.
  • Lead with clarity, balancing speed of adoption with ethics and long-term value.

What’s included:

– Self-Assessment: Offers a baseline for your leadership style and growth potential.

– Day 1: Becoming a Conscious Digital Leader

– Day 2: Transforming Culture & Strategy Through AI

Most frontline employees are required to work with AI before they feel truly confident. This program closes that gap by equipping teams with the foundational knowledge and practical skills to use AI in their daily roles—while staying anchored in values and conscious decision-making.

What’s included:

Module 1: Understanding AI in Your Workplace

Module 2: Embracing Conscious Digital Leadership

Module 3: Getting Started with AI Tools

Module 4: Embedding AI in Daily Practice

Format: Self-led modules + 2 facilitated virtual sessions (1.5h each)

When organizations adopt AI, work culture is the make-or-break factor. This program gives leaders a crucial shift in perspective: prepare your work culture to AI, and adoption will follow.

What’s included:

– Self-Assessment: Offers a baseline for your leadership style and growth potential.

– Live sessions: 7 sessions (3h each)

– Self-led: 3 modules  (2h each, optional)

– Extra: networking, peer exchange, and practical exercises

Co-designed with Duke Corporate Education to merge academic rigor with actionable know-how.

Learn more.