Tag: organizational culture

Culture in service of business strategy. Image showing a fish swimming in water, the water representing the culture of an organization (when you are in it you don't see it)

Culture in service of business strategy. Image showing a fish swimming in water, the water representing the culture of an organization (when you are in it you don't see it)

 

Goals and Purpose

“Become the number one or number two player in our industry.” “Grow more than our competitor in the next 12 months.” These are both valid statements of a goal for an organization and what comes next is identifying the “how” or the strategies that you believe will take you there. What could be wrong with this process? Let me elaborate.
Throughout my years of helping leaders around the world, I have found very different reasons as to why entrepreneurs start companies. For example, Disney was founded “To use our imagination to bring happiness to millions”. Google aims “To organize the world’s information and make it universally accessible and useful”. LinkedIn aspires “To create economic opportunity for every member of the global workforce”. Mercado Libre, “To democratize commerce and money in Latin America.”
These statements are the original dreams of the founders of these organizations, dreams that these successful companies were able to actualize. They set out to change the world, to transform  it into a better place. This served, and continues to serve, as an aspiration and inspiration for others to follow and to give their vital energy to the enterprise.
 

Strategy and Execution

Fred Kofman writes in The Meaning Revolution that being part of a venture that is bigger than ourselves, will transcend us and can become our “immortality project.” Fred says “I believe the most deep-seated, unspoken, and universal anxiety in all of us is the fear that our life is being wasted. That death will surprise us when our song is still unsung. We worry not just about our physical death, but also, perhaps more significantly, our symbolic one. We are afraid that our lives won’t matter, that we won’t have made a difference, that we will leave no trace in this world after we are gone.”
This is critically important. However, it is also paramount to identify the strategies that will help you achieve your goals and to actualize your purpose. This is the “how” of the enterprise. Once we know where we want to go, deciding the way to take us there will provide the blueprint for a successful journey. What will actually change the state of things is effective execution. It is here that many strategies falter. People perhaps won’t accept accountability or do what they promised to do. They may not collaborate with their colleagues or will engage in ego driven turf wars to prove “I am right, and you are wrong.” Strategies often fail not because they are poorly designed, but because they are poorly executed.
 

Culture In Service Of Business Strategy

I have discovered throughout my years as a consultant that culture is the binding element that connects all these aspects; purpose, goals, strategy and successful execution. The right culture can be an incredible asset for actualizing purpose, while the wrong culture can become an insurmountable obstacle.
I believe that these fundamental elements, actioned at the service of the purpose and done repeatedly, will change the world. They will transform it into a more conscious, loving, compassionate and wiser world; a place where people can pursue their dreams of helping themselves, others and the planet.
Axialent has been helping companies globally for 17 years to build cultures that support business strategy execution. In this live webinar, I interviewed Pedro Arnt, CFO, on how Mercado Libre (MELI) has built and leveraged an effective culture to achieve the incredible growth and success of the organization.
 
Click here to schedule a 30 minute call with one of our experts to learn more about this topic.

Survivor Syndrome: Gather Information and Act. Pile of stones going from large to small at the top.
In the first article of a series I initiated with Fran Cherny, Survivor Syndrome: Overcoming Organizational Trauma in Times of Crisis, we offered some thoughts to start helping you, and leaders in your organization, support your employees get back to their best and grow the power of adaptability and resilience we all need now more than ever. Now it is my turn to come back to this series of articles and share with you some thoughts about the last action we suggested in our first article: “Gather information and act fast.” This important aspect of crisis leadership is about interactive and empathic communication in the context of accelerated digitalization of our social connections at work due to this Covid-19 crisis.
The number one need employees and managers have in the current context is for their organization and leaders to actively listen, with empathy and compassion, to their feelings, fears, difficulties, and what support they need., This is the first step to treating any trauma.
 

Managing organizational trauma

As Constanza Busto said, do not be misled by a quite common Knower posture consisting of believing that we well know what our people are feeling, what needs to be done, what’s best for the other person and needs to happen. This would be a double mistake. First, this would ignore the diversity of your employees’ feelings and needs. Secondly, what really matters is for your people to have the opportunity to express themselves and for you to show empathy, care, and compassion at work in the current context.
I see 3 key steps to manage organizational trauma:
1) Encourage your people to express and discuss their vulnerability.
2) Build a shared purpose as an organization in the context of what you will choose as your new normal, or new future, post-crisis.
3) Permanent and interactive two-way communication.
 

Gather information

Some companies are already running initiatives to concretely gather the data and feedback they need to help their people address trauma and grief (of self and of others). These initiatives include:

  • Regular employee pulse surveys and/or focus groups: Stop waiting for the annual survey or the perfect organizational way of doing it instead of using simple tools and surveys. You could pose a question of the day or week, such as, “how do you feel this week about x topic?” There are easy and simple applications, like “Happyforce,” to measure how your people are feeling in general every day and/or how they feel about a specific topic. It is not only about asking, but also about acting on it. Quick, simple, and effective.
  • Group webinars on health & wellbeing with active participation from employees to better manage their physical and mental health, as well as practice and grow their emotional mastery.
  • Online peer to peer group coaching programs: Consider a series of regular 60 to 90 minute webinars during which small groups of leaders (5 to 6 max) and their coach practice how to bounce back and rebuild their response-abilities to the crises they face.
  • Cascading of “Reflection Dynamics:” A top-down process of monthly 1 hour in-person or online team meetings on well-structured reflections. Managers can discuss challenges with their team and ways to practice effective mindsets and behaviors that will help them, and the company, overcome concrete pain points. Then, each team member cascades it down to their own teams.
  • Create virtual spaces to connect: Organize a weekly virtual café (via Zoom, WebEx, Microsoft Teams, etc.) to encourage people to reconnect personally, beyond work issues.

 

Take advantage of this opportunity to gather information and act

This crisis is not only about trauma and disruption, it is also a fantastic opportunity to grow for people and businesses. In the past 3 to 4 months, we have seen extraordinary demonstrations of resilience, agility, creativity, speed in decision and action, collaboration, empathy, and solidarity in our organizations, cities, communities, and families. Leveraging these bright spots in your organization is a very effective way to help your employees and managers get back to their best with inspiring examples of “what we can accomplish together.” You can do this by gathering facts and data with structured tools and processes. The same tools and processes also apply to identify and measure what did not work, what should we do differently and what we must do to fix the roots of the current organizational trauma or difficulties.
Beyond any of these examples, my number one point about managing organizational trauma is that inviting your people to express and discuss their vulnerability is the best way of making them stronger and better.