Innovation sounds good, looks good, but it doesn’t always feel good. Why? Because making innovation happen in a large organization is an arduous process. The story we usually hear about this topic is like a mediocre superhero movie. It shows a character that finds a superpower, struggles just a little bit, and then is victorious. By the end of the film, we know we didn’t like it, but we don’t understand why. There were endless fighting scenes and the hero was too tough. What is the problem with this? It doesn’t feel real. We need to see the pain, the characters’ real suffering to believe their journey and value their victories. Embedding innovation into an organization is a lot like this. I used to think that being an innovator was a matter of toughness or inventiveness, but it is not.

How is innovation like a flat tire?

Bear with me while I share a personal anecdote. The other day, I had a flat tire. I remember getting out of my car, seeing the flat tire and thinking: “Why today?! I can’t get a break”. I was tired. I knew I have insurance to help me to change the tire, but my macho ego was telling me:
– Can’t you change a simple tire? You have to change it with no help –
So, I hung up the call to the insurance company, grabbed the tools, and started to change the tire myself. But I couldn’t catch a break because the nuts wouldn’t loosen, so I got angry. I wanted to throw the tools and start crying. You may wonder: What are you making such a big deal out of a simple flat tire? Indeed, it was not a big deal. What was the problem?
The problem was not the tire. The problem was not that I could not find a solution. My problem was the meaning I was giving to my lack of ability to loosen up a nut. The problem was I was feeling weak and inadequate for this simple task. After my short crisis, I called the insurance company again and asked for their help. I remember telling myself: “A guy will come and laugh at me because of my poor handyman skills.” I was even thinking of creative answers to defend myself from his attacks. In other words, I was mad at someone I had not even met.
He arrived 30 minutes later. I had loosened up two nuts, but I had three remaining and a broken ego. I saw this man in his mid-50s approaching my car with no judgment. He tried to loosen them and he couldn’t. I had mixed feelings at that moment (I was kinda happy). He was very considerate and explained the nuts were hard to remove because they were old. Luckily, he had some tools to solve the issue. He took out another lug wrench, a hammer, and a long pipe and used it as a lever to remove the nuts, and voila. All that I needed was some tools and a simple lever.

Embedding innovation in your organization

 
This is precisely how innovation in a corporation works. It is a hard job, with multiple tasks and things to do. You might be working on designing a new solution, defining the precise value proposition, and trying to get the buy-in from different stakeholders. Suddenly, an apparently simple problem is holding things up, and you might feel like it is the end of the world. You feel shame. You question your value, your capabilities, your management skills, or even your work.
The problem might seem simple from the outside. Again, it is about the meaning we assign to why we are struggling and feeling like there is a massive wall in our way. In these moments, I have learned that the key to moving forward is to master my emotions and be aware of the mindset that I am using to see the problem. For example, being trapped in a knower mindset makes the issue personal. The dialogue in my head is: “I should know this.” Then everything starts to escalate, and things get out of control. This makes things worse because a knower mindset demands control.
But instead, I can choose a different path: The learner mindset. This requires a humble approach that recognizes that I do not have to know everything. That I can ask for help because there might be a skill or a tool that I am missing to solve the problem. That the person from the other department is not going to laugh at me, and instead, they want the opportunity to help me.
In the end, this is the better superhero movie, with a scared character who is brave enough to keep walking in the darkness of vulnerable moments. As an innovation leader, you don’t have to do it all by yourself. You do not have to have all the skills to make innovation happen. I believe that is impossible. The nuts in this story may represent an outdated process, a risk-averse mindset, misaligned incentives, or a frustrated team.
If you are developing a new product and feel stuck, don’t panic. Accept vulnerability and ask for help. You might find a person with the perfect innovative lever to loosen up the nuts fixated on an old way of doing things.

All organizations are facing disruption within their markets and business models. Most of them are trying to adapt and keep the pace with cutting-edge organizations that are transforming consumer behaviors, creating new wants and needs in the market, introducing exponential technologies, evolving into digital, and raising the bar every day on how to do and conduct business. Transforming a business requires shifting our perception about how we see and understand reality. We need to update our own operating system and cultivate an innovation mindset.
 

Innovation is king in this era, whether we are ready or not

 
When working with leaders and organizations, they often ask: how can we be more innovative? How can we change and transform our business? What will motivate our people to want to try to innovate? How do we develop a culture of innovation in our organization?
When we start to explore innovation in organizations, we discover that different people have different understandings about what it means and takes to develop a culture of innovation. Digital transformation and innovation are often talked about together, however, innovation is a much broader concept.
There are endless definitions of what innovation is. In the end, what they all have in common is “doing something different that adds value.” In my experience, what organizations mean when talking about innovation is “challenging the status quo.” They are referring to challenging their people to think and do things differently. This can apply to any dimension of an organization. It means bringing to life a disruptive idea that can give them a competitive advantage among the rest of the players in the market.
If you want to embrace a culture of innovation, you have to do more than just communicate it or create a set of initiatives.  It involves creating the right environment for people to believe that they are expected and encouraged to test, learn, adjust, and implement new ideas that will enrich their value proposition.
Innovation begins when leaders successfully adopt an innovation mindset. Mindsets are the set of values and beliefs that underpin our behaviors. They are the filters through which we interpret reality and give meaning to our world.  They guide and condition our behaviors. The first step to innovating is believing we can.
 

Some key elements of an innovation mindset:

 

  • We can all innovate. “We are not in the innovative team” or “I am not creative” type of thinking kills ideas before they are even born. It prevents us from harnessing the team’s creativity and coming up with and implementing alternative solutions for everyday challenges. With the right toolbox and a safe environment, we can all learn how to innovate and expand our abilities.
  • Innovation: not just good ideas. Coming up with an idea is just the first step of the process. The hardest part is executing those ideas. When it comes to innovation, there are structured processes and methodologies that will enable execution and guide us in the process: from coming up with an idea, designing an MVP (minimum viable product), testing it, learning from its outcomes, and adapting the learnings into a new version of the product before we are ready to scale it.
  • Take calculated risks. Be ready for setbacks. Innovating implies stepping out of our comfort zone and trying new things that we have never done before. It means taking a risk and the associated cost that comes with failure. But failure brings learnings that are crucial to improving and growing. Fostering curiosity, asking questions to learn from other’s experiences, and failure is imperative for innovation.
  • Dream big, start small with ruthless determination. The sky is the limit when envisioning the future. An inspiring vision will fuel your passion and determination. Starting small makes things easier to achieve and helps us conquer quick wins and learning points to keep going.
  • Progress, not perfection: Strive for continuous improvement through repeated experiment cycles. We are not looking to nail it from day 1, we are looking to pursue continuous improvement.

When we think about developing an innovation mindset, it seems like common sense. However, it is easier said than done. In our experience, the biggest challenge to developing a culture of innovation within an organization is the leaders’ inability to develop an innovation mindset.
When we start shifting our mindsets, we start changing our culture.

Ten years ago, I decided to focus my career on helping organizations innovate by developing new products and services. Because of that, I did my best to embrace what I considered an “Innovation Mindset.”  I thought to myself: I need to become an innovator and adopt this mindset in my life. For me, this meant not being afraid to try new things, takings risks, and doing my best to be creative. However, as a result, I became someone who struggled with routines because I thought an innovative person should not be static.
As I started to grow personally and professionally, more complex problems appeared in my life. The idea to optimize, or improve, some aspects of my life did not resonate with my “innovation mindset.” I didn’t have a problem with the idea of improving and trying new things. The conflict I had was that for me, optimizing meant finding a routine and sticking to it.
 

The breaking point

 
my innovation mindsetThen, eventually, there was a point when I realized that the pain of not doing anything was larger than the pain of change. So, I started my Optimal Me journey. I decided to start with my nutrition. I reduced sugar, carbs, and read some books on the topic. I have to be honest, I could not become a keto person, but I became conscious about how I eat and how my body feels when I eat garbage (aka “junk food”).
Then, I continued my journey and started tracking how many hours I was sleeping. I downloaded an app and noticed how bad the quality of my sleep was. I kept going and explored new ways of exercising, measuring my HRV to understand my nervous system. In other words, I got quite nerdy about it. I started to read about meditation and practiced it 3 to 5 times per week. I tried specific ways of breathing to deal with stress, and so on. My point here is not to talk about all of my experiments in the Optimal Me program, but to reflect on the fact that what started as a small step became a deep dive on improving several aspects of my life.
 

Readjusting my innovation mindset

 
As a result of implementing these improvements, I was able to cope with some personal and professional problems and found the balance I wanted to achieve (for now). You might wonder if I currently have a fixed routine that includes all of these tools or techniques? Not quite. I do have some routines, but there are a lot of things that I stopped practicing. I thought I had failed because I had explored so many things during the last two years that I was not applying regularly. For example, I remember thinking: “Why am I not tracking my sleep anymore?”
The answer is simple. I am aware that now I sleep fine. Then I realized that some of those experiments helped me to deal with moments of stress, anxiety, and more. I was not using those techniques, apps, or routines simply because I did not have those problems anymore. However, now I have a set of tools that I can use when I feel I need them again. And this is the whole point of optimizing my life. Develop awareness, learn, test, and repeat if it makes sense. Otherwise, save it for later.
I realized I had a framed optimizing my life in the wrong way. It’s not a journey that you start and finish. It’s a life-long learning process of self-awareness and trying new things to deal with all the life-changing challenges that appear along the way. The cherry on top is that this is how innovation in organizations works. Having a successful business is not possible with a fixed optimization formula. The things that worked in the past may not be useful in the future. This is how I optimized my innovation mindset.