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About us

Axialent is derived from the Greek root “axia,” meaning “worth” or “value,” and the suffix “-lent,” evoking “excellent.” This name represents the integration of ethics and economics, embodying integrity and effectiveness.

Founded in 2002 by MIT professor and Conscious Business pioneer Fred Kofman and entrepreneur Andy Freire, and joined from the outset by Richi Gil and Fran Cherny, Axialent recognized the need for a deeper, more ethical approach to leadership and corporate culture. This vision shaped our core mission: to transform organizations into places where people can express their greatness while creating goods and services that improve lives.

As we look to the future, we will continue to explore innovative ways to inspire meaningful change, embracing cutting-edge technologies, and connecting with more organizations worldwide. We are dedicated to staying at the heart of leadership and culture transformation and excited about helping even more businesses thrive, adapt, and flourish in an ever-evolving world.

Our Philosophy

At Axialent, we believe that people are the foundation of every business’s success. By addressing human challenges directly, we help your organization overcome obstacles and achieve exceptional performance.

In today’s rapidly evolving business landscape, executives face unprecedented challenges and opportunities. Emerging technologies like AI are revolutionizing industries, creating both disruptions and innovations. Simultaneously, increasing geopolitical tensions and the need for sustainability are reshaping global business strategies.

Gaining a competitive edge means proactively shaping a future where innovation serves humanity ethically and sustainably. To lead consciously, leaders must reflect on fundamental questions about reality and human existence, allowing these insights to guide their business choices. By embracing conscious leadership, executives can drive ethical decision-making, prioritize employee well-being, foster innovation, ensure long-term sustainability, and uphold the trust and reputation their businesses need to achieve extraordinary results.

Values-based cultures, led by conscious leaders and aligned teams, are the key to improving business performance. These cultures undergird an organization, enabling the execution of its strategy, the achievement of its goals, and the fulfillment of its mission. The power of culture lies in becoming the invisible glue that that binds your team and has the potential to breathe new life into your workforce, triggering higher levels of engagement, productivity and innovation.

We shift mindsets

“If you change the way you look at things, the things you look at change.” Wayne Dyer

At Axialent, we understand that mindset is the cornerstone of business transformation. A leader’s perspective doesn’t just influence their decisions—it shapes the very reality of their organization. This powerful interplay between internal beliefs and external outcomes forms the foundation of our approach. 

We recognize that lasting change originates from within. Our methodology introduces leaders to new perspectives that challenge their ingrained assumptions and broaden their worldview. By guiding leaders to explore and take ownership of their inner landscape, we catalyze tangible shifts in their external environment. This inside-out approach is key to fostering sustainable transformation at both individual and organizational levels. 

Our expertise lies in:

  1. Aligning hearts, minds and hands: We address the emotional (hearts), cognitive (minds) foundations and the values-based behaviors (hands) that shape individual actions and corporate culture, to enable successful execution.
  2. Unlocking Conscious Leadership: While many organizations focus on visible results (“having”) and processes (“doing”), we delve into the often-overlooked “being”—the foundation for true transformation. We help leaders expand their focus beyond strong profits and results to include equally strong interpersonal relationships and personal well-being, making them catalysts for extraordinary and sustainable business result
  3. Bridging the knowing-doing gap: We help leaders develop a high-performing practice that empowers them to address real-life challenges effectively over time.

Your Agenda, Our Priority

At Axialent, our clients are at the heart of everything we do. Your needs and aspirations drive our work. Over the past two decades, we have partnered with hundreds of global enterprises, from consumer giants like Procter & Gamble to tech leaders like Google, Microsoft and Mercado Libre, from financial services like BBVA to pharmaceutical innovators like AstraZeneca, and industrial giants like BSH and Alpek Polyester. Our expertise lies in leadership development, building high-performing teams, and transforming organizational cultures to help businesses grow, adapt, and flourish in an ever-changing world.

In doing so, we:

  • Tailor Our Approach: We work on what’s relevant to you, addressing your specific challenges and aspirations. We deliver holistic, innovative solutions that integrate leadership training and cultural initiatives into a cohesive strategy aligned with your organization’s values, vision, and long-term goals, to drive sustainable improvements across your entire organization.
  • Incorporate Diverse Perspectives: We combine our proprietary and proven Conscious Business and Culture methodology with a suite of complementary, state-of-the-art frameworks, including Immunity to Change, The Five Dysfunctions of Teams, Conscious Capitalism, and Theory U, among others.
  • Integrate with HR Strategy: We collaborate closely with your HR team to align our interventions with your existing talent management processes. Our approach enhances key HR functions such as leadership development, succession planning, and employee engagement. By integrating our methodologies into your HR ecosystem, we ensure sustainable change that supports both immediate business goals and long-term organizational health.
  • Measure Tangible Impact: We believe in the power of data-driven insights to assess the impact of our transformation efforts. Our comprehensive measurement approach tracks both quantitative and qualitative outcomes, including:
    • Leadership effectiveness scores
    • Employee engagement and retention rates
    • Team performance metrics
    • Cultural alignment indicators
    • Business performance improvements

Powered by Technology

We recognize that technology is not just a tool, but a catalyst for leadership and culture transformation. We harness cutting-edge digital solutions to amplify the impact of our programs and meet the evolving needs of modern leaders.

We capture the power of technology to deliver scalable, accessible, and impactful transformation at individual, team and organizational levels. Through Stoic Enterprises, we offer scalable and accessible dynamic digital experiences that leverage leading-edge tools and data-driven insights.

Our ConsciousInsights® Ai merges generative models with personal and organizational context, providing practical and relevant conscious intelligence, allowing leaders to experiment in a safe environment.