Team working together with their leader

As my colleague, Elena Ortega, wrote in her recent article, at Axialent we define culture as a set of values, norms, beliefs, and assumptions that govern how we work and what we do. So, how do we go about setting these values, norms, beliefs, and assumptions?

Some believe that to define a company’s culture, its leaders simply have to state what they want the culture to be, the values, and mission statement. Having a clear vision of your ideal culture is an important step toward building a strong one. However, behaviors and decisions from leaders will always be the strongest representation of what the company’s culture truly is. Culture and leadership are intimately connected.

Culture and leadership: You cannot truly understand one without the other

Organizational culture and leadership go hand in hand. To understand the culture of an organization, you must examine its leaders and leadership styles. Employees learn the culture of the organization through the messages they receive from its leaders. Whether the messages are consciously sent or not, we observe what is encouraged and discouraged and usually learn to act accordingly (or are forced out).
Culture also plays a role in shaping leaders and their styles. Those leaders that “fit in” to the current culture will thrive. On the other hand, a new leader who brings a different leadership style that is not aligned with the company’s current culture will come up against a lot of resistance from the organization and its people. Culture is a strong force and leaders also receive messages about what they should and shouldn’t do to fit in. If leaders want to change the culture, all leadership must be on board to do so.
These are some of the reasons why we use the  OCI® (Organizational Culture Inventory®) and OEI® (Organizational Effectiveness Inventory®) in combination with the LSI® (Life Styles Inventory®). The culture assessment tools (OCI-OEI) allow us to take a deep dive into the current culture. We invite a cross-section of employees to answer the culture surveys in order to truly understand their experience of the organization’s culture. At the same time, we measure the top leaders’ thinking and behavior styles with the LSI tool. Because of the links between these tools, the results provide a powerful way to connect the dots between the leaders’ styles and behaviors, and the current culture.

Leaders define the ideal culture of an organization

Leaders have the power to define the ideal culture based on what they value and believe leads to effectiveness. In turn, they shape the organization’s current culture through the messages they send about what is acceptable and unacceptable. In our culture transformation projects at Axialent, we like to take our diagnostic process a step further and define the ideal culture using another Human Synergistics tool: the OCI Ideal. Combining these tools allows us to get a complete look at the culture and the work that needs to be done to achieve the optimal culture for success. The OCI Ideal shows us where the leaders of the organization want the culture to be. The current OCI results show us where the organization is today. And the LSI tool allows us to examine the leaders’ role in the culture and create a game plan to make lasting change.

Conclusion

Culture and leadership are not two separate entities but are intimately connected. One influences the other and vice versa. This powerful information can be an important driving force in creating and maintaining the culture your organization needs to be successful.

Watch this live webinar recording where two of Axialent’s culture transformation experts, Thierry de Beyssac and Anabel Dumlao, talked to Tim Kuppler, Director of Culture and Organization Development for Human Synergistics, about the importance of intentionally managing culture and leadership development in an integrated way.

This article is part of a series on integrating culture and leadership change in culture transformation work.
5 Reasons To Integrate OCI-OEI And LSI Diagnostic Tools In Culture Transformation
Culture Change: For Culture to Change, Leaders Must Change
Culture Change: Measuring the gap makes the invisible, visible

Is your company responding effectively to today’s challenges? Are you prepared to face what the future brings? Regardless of your answer, the culture of your organization has a lot to say. Identifying and properly managing corporate culture has a positive impact on performance and can enhance a company’s ability to respond to the challenges of the environment.
But what is culture? We define culture as a set of values, norms, beliefs, and assumptions that govern how we work and what we do. However, this definition may seem a bit abstract. At Axialent, we have found that company culture can be made tangible and visible using the OCI® (Organizational Culture Inventory®) and OEI® (Organizational Effectiveness Inventory®) in combination with qualitative approaches (focus groups, interviews, etc.).
The OCI provides a diagnosis of an organization’s current culture in terms of the behavioral norms or “unwritten rules” driving the behavior of team members. An organization’s ideal culture can be identified using the OCI Ideal, which can then be used to identify the gaps between the ideal and current culture. This is a key diagnostic tool used to understand where to focus change efforts based on the outcomes or results (innovation, customer experience, etc.) targeted for improvement. The OEI goes far beyond engagement or satisfaction surveys. It measures aspects of the work climate (systems, structures, leadership skills, etc.) that reinforce or shape the current culture.
Additionally, our wide experience in culture transformation has shown us that in order to achieve successful and sustainable cultural change, it is critical to engage the leaders of an organization. We integrate the LSI diagnostic tool as well as the OCI-OEI. The LSI® (Life Styles Inventory®) is a 360º assessment to understand the personal thinking and behavioral style of a leader.

We recommend integrating the OCI-OEI and LSI diagnostics in culture transformation for these five reasons:

Image used to illustrate 5 reasons to integrate OCI-OEI and LSI diagnostic tools in culture transformation

1. Culture and leadership are intimately connected

You cannot truly understand one without the other. Leaders define the ideal culture of the organization based on what they value and believe leads to effectiveness. At the same time, they shape the current culture through the way they behave and the decisions they make.

2. For culture to change, leaders must change

Culture transformation starts with the leaders’ personal commitment to become role models of the culture they want to create. Leaders’ behavior has a significant impact on the organization, with employees emulating it to “fit in” with the company. Therefore, a leader’s transformation is an important lever for others to model their behavior to achieve the desired culture. Furthermore, engaging leaders from the beginning is a powerful symbol for the whole organization. It shows that “this is important and we are all accountable for change.”

3. Measuring the gap makes the invisible, visible

The combination of OCI-OEI and LSI provides a laser-sharp analysis of the norms, behaviors, and attitudes that make up the culture of the organization, both collectively (OCI-OEI) and individually (LSI). Debriefing the results creates awareness about the gap between the current and ideal culture of the organization and the leaders’ personal style. Leaders can therefore better understand how their personal change efforts link to and impact the organizational culture challenge.

4. A common language accelerates the change

Using integrated tools (such as the highly visual circumplex of the OCI and LSI) develops a common language to discuss, measure, and quantify culture and leaders’ individual styles across all levels. This is key to reinforcing a shared understanding of culture and individual behavior.

5. Providing a roadmap to develop plans and take actions

The results allow an organization and its leaders to identify levers for organizational and personal change so they can establish a detailed action plan for successful change management and measure their progress.

Integrate OCI-OEI and LSI diagnostic tools in culture transformation

In our experience, integrating the OCI-OEI and LSI tools is central to any culture transformation journey. They help leaders understand the ideal culture that supports their strategy. They show the extent to which the current culture is aligned with the vision of the company and the work climate that shapes the current culture.  It demonstrates the leadership styles of its top people and how aligned that is with the ideal culture. These integrated findings can then be used to plan and set the priorities for change, to achieve a greater impact, and increase effectiveness.

Watch this live webinar recording where two of Axialent’s culture transformation experts, Thierry de Beyssac and Anabel Dumlao, will be talking to Tim Kuppler, Director of Culture and Organization Development for Human Synergistics, about the importance of intentionally managing culture and leadership development in an integrated way.

psychological safety - image of a lighthouse beacon in the dark
 

“A shared belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns or mistakes.” Amy Edmonson

 
As leaders we have heard about the critical role psychological safety plays in team effectiveness. Amy Edmonson first identified the concept back in 1999. In 2012, Google, through its Project Aristotle research (How to build the perfect team)*, concluded that psychological safety is the most important condition for a high performing team.
No one can argue against the importance of providing a safe place and environment for team members to voice their opinions freely without fear of retaliation, punishment or humiliation. This is a key element to team effectiveness and to an environment that prioritizes innovation and agility.
It seems like common sense, and yet in our experience working with different teams across the globe, it is not necessarily common practice. The need to nurture psychological safety is often a blind spot for leaders. It is a perfect example of disconnect between intent and impact in leadership. Most leaders genuinely want to leave a legacy through their people, they act and lead from good intent. Yet how a team interprets the actions and decisions of the leader determines the impact of their leadership.
 

Leadership behaviors that diminish psychological safety

There are some very visible leadership behaviors that drive disconnect and diminish psychological safety. These are things anyone can identify while observing a team interacting. For example: blaming others, using hostile and aggressive language, dictating what needs to be done, shutting people down, killing another’s ideas, monopolizing the conversation, combative listening, excluding people from conversations.
As well as these very visible behaviors, there are also other, more subtle, behaviors and symbols that diminish psychological safety. These are less visible and ones that we don’t necessarily pay as much attention to, and yet can have the same impact.
The following are some of the most common examples I have observed when working with teams:

  • Missing the connection: Diving directly into the agenda at the start of a meeting without dedicating some time to connect and acknowledge each other’s state of mind.
  • Nonverbal signs: According to research only 7% of messages pertaining to feelings and attitudes are in what we say. The rest of the messages are in facial expressions and tone of voice. Our body speaks louder than our words.
  • The leader opening the conversations and voicing own opinions first: This sets the tone of the conversation for the rest of the team and establishes a hierarchical message that the boss speaks first.
  • Asking rhetorical questions: Asking something with a desired response in mind shuts out other ideas and triggers defensive behaviors.
  • Being spaced out in a meeting: Multitasking, checking phones etc., while other team members are speaking and sharing ideas.
  • Going along with “just kidding” excuses: Playing along and tolerating jokes and topics that could be sensitive to people, possibly leading to feelings of discomfort or exclusion.

 

How can leaders increase psychological safety in teams?

Much has been said and written about this, adding to Amy Edmonson’s suggestions based on her research. Following are 8 key things I believe every leader should do and pay attention to in order to increase psychological safety:

  • Be aware of your own leadership style and impact on others: Learn how you perceive yourself, and how others perceive your leadership style. Identify your own strengths, derailers and blind spots, and the impact you have on your team.
  • Connection before context, and context before content: Take time to connect and receive each other in each interaction. Then set the intention for your meeting and align on the agenda before jumping into the content of the conversation.
  • Agree on operating principles: These are the rules of the game, they sum up how the team will interact together. Team members must commit to honoring these principles; not only agreeing to comply to them but also to speaking up when any of these principles are not being followed.
  • Balance airtime: Make sure all voices are heard; consciously plan team dynamics to ensure everyone can provide their feedback and contribute to the discussion. Listen and ask clarifying questions to check assumptions before sharing your opinion.
  • Turn feedback into a habit: Ask questions to the team. What’s working? What could make our meetings more effective? How can I help you become more effective? What would you like to see differently in the way we interact? What would help you improve your experience at work? Be prepared to receive others’ points of view without resistance.
  • Address undiscussables: These are the unspoken topics everyone knows about, and team members choose not to address. Put things on the table with compassion and express your truth with honesty and respect.
  • Call out uncomfortable / improper comments: Walk your talk and demand others to comply with your standards. Create an inclusive environment where everyone feels valued and respected.
  • Respect and honor your relationships: Make this a priority. Invest time in strengthening your relationships and letting people into your circle of trust. Get to know each other, learn from one another’s journeys and understand how you complement each other.

 

Creating a safe environment

Psychological safety is not something that can be taken for granted. It can take time to build and seconds to break, and should be part of every leader’s agenda. Creating a safe environment where people can openly express their opinions freely is our ultimate responsibility as leaders.
 
https://web.mit.edu/curhan/www/docs/Articles/15341_Readings/Group_Performance/Edmondson%20Psychological%20safety.pdf
*https://rework.withgoogle.com/print/guides/5721312655835136/

In a previous article, I discussed the benefits of an advanced coaching leadership strategy. Now, let’s take it to the next level and examine how to achieve an advanced coaching leadership strategy.

Take the time to truly understand the gaps

Every company is in a different situation with different challenges. Even so, the first step for any company should be to consciously understand where they are, where they need to go, and how to fill the gap between the two. The best way to start this process is to run diagnostics, examining two dimensions:

  • First, stop the never-ending intellectual discussion about your company culture and measure it. I have worked with different culture assessment tools and the top one I recommend is the OCI® (Organizational Culture Inventory) from Human Synergistics. In my experience, companies can spend months and years talking about their need for cultural transformation without reaching any actionable conclusion and results. Using a culture assessment tool allows you and your team to clearly understand the desired culture, speak a common “culture language,” and measure concrete gaps to fill.
  • In parallel, individual and team leadership assessments and transformations are a key part of the process. We all know that the number one influencer of a company’s culture is its leaders’ behaviors and mental models. There are several excellent individual and team assessment tools, and the one I would recommend for transforming a leadership culture is the LSI® (Life Style Inventory), also from Human Synergistics. It allows you to make the connections between your desired culture and your individual and collective leadership transformation. It is then easy and straight forward to make the connection between the 12 leadership styles measured by the LSI® and the mindsets and behaviors corresponding to the “Command & Control” as well as the “Advanced Coaching” Leadership strategies.

Next Steps: How to Achieve an Advanced Coaching Leadership Strategy: leaders on the starting line

Then take action

After completing the diagnostic phase, along with the accompanying debrief sessions about your results, it’s time to take action. First, I recommend taking your team on a strategic off-site workshop to define your leadership culture transformation needs and goals. Use a “From-To” analysis, driven by a solid business case for change.
From this concrete exercise, the executive committee can formalize a kind of “Manifesto.” It will summarize the commitments in terms of mindsets and behaviors that the members agree to. They will need to adopt them individually and collectively, role modeling the desired culture and its impact on the company’s strategic success.
The next step is about empowering the executive committee to walk the talk. In my opinion, the best way of achieving this is through individual and team coaching. They will build a leadership culture and cascade it progressively to the next levels, the executive team leading by example. This has been proven to be the most concrete and effective way to transform a company’s culture quickly.
However, leaders’ (of all levels) mindsets and behaviors are not the only drivers of culture. In parallel, the company will need to align the company, business, and people systems/policies/processes and symbols to the desired culture.

Conclusion

Moving from a Command & Control to an Advanced Coaching Leadership style is part of a business strategy that focuses on the decentralization of decision, control, and accountability by engaging and empowering employees.
Doing this will lead to the transformation of your organizational culture.
In a VUCA world, you can’t afford to wait half a decade to achieve such a culture shift.

An interview with Thierry de Beyssac
More and more in today’s business world, we see the traditional “command and control”  leadership style isn’t working. In this interview with Axialent consultant Thierry de Beyssac, he shares his thoughts about the need to embrace new strategies and skills in order to be successful leaders in today’s fast-changing environment and the benefits of an Advanced Coaching Leadership Strategy.

First, can you tell us what the Advanced Coaching Leadership Strategy is?

Advanced Coaching Leadership is a kind of culture and strategy. It focuses on the decentralization of decision making, reduction of control, and increase of accountability by engaging and empowering people, thus liberating an agile organization and embracing four of the six “Harvard Leadership Styles”[1].

In case some of our readers are not clear on what the six “Harvard Leadership Styles” are, can you describe them for us?

The Harvard Leadership Styles, first developed by David Goleman and published in the Harvard Business Review, describes both negative and positive leadership styles:

  1. Coercive: The “Do what I tell you” style demands immediate compliance.
  2. Pacesetting: The “Do as I do, now!” style sets extremely high standards for performance.
  3. Coaching: The “Try this” style makes people accountable and helps them find their own way to succeed.
  4. Democratic: The “What do you think?” style builds trust and commitment through participation.
  5. Affiliative: The “People come first” style creates harmony & meaning and builds emotional bonds with employees.
  6. Authoritative: The “Come and do with me” style aligns and empowers around an inspiring vision.

Which of the Harvard Leadership Styles does a “command and control” leader use?

The Benefits of an Advanced Coaching Leadership Strategy: team working together to reach the top of the mountain
The command and control style leader uses coercion when setting tasks and demands that employees do as they do, “now.” They set extremely high standards for performance. This controlled, centralized decision making and solution giving fosters authoritarian micromanagement. It creates and feeds into a competitive and perfectionistic culture where employees fear failure and blame others.

And what are the traits of a leader following the Advanced Coaching Leadership Strategy?

A leader following the Advanced Coaching Leadership Strategy (ACLS) decentralizes decisions and control, prioritizes accountability, achievement, and agility. This type of leader creates conditions for others to succeed. Instead of authoritarian, an ACLS leader will be authoritative within a clear collective vision and sense of purpose. He/she will allow for personal growth, self fulfillment, and the realization of self and employee potential. This creates a culture where feedback flourishes.

In what kind of business environment does this style work best?

The Advanced Coaching Leadership Strategy is imperative for large, complex, multi-generational, and global organizations. It creates an interconnected diverse workforce and collaborative models, which allows for an openness to company-wide culture transformation.

How does ACLS translate into the culture of an organization?

Traditional hierarchical leadership cultures tend to have centralized structures with top-down communication and micro-managing (“my truth is THE truth” leaders). In contrast, the ACLS supports cultures to have a decentralized and “collegial” governance model, with visionary leaders who empower others. ACLS leaders understand that coaching employees to grow their skills is a way to engage with them to take accountability, give the best of themselves, achieve challenging objectives, and will lead to successful teamwork.

Advanced Coaching Leadership sounds quite challenging. What kinds of mindsets and competencies are required for the ACLS?

Self-awareness and creativity are key; an ACLS leader must be able to foster collective intelligence, collective creativity, and collective accountability. They will also need an unconditional responsibility mindset: the Player vs. Victim posture. They will be able to admit that, as a leader, you cannot know it all, see it all, nor be right and creative all the time. It is key to have this Learner posture, to foster a permanent two-way feedback culture and be able to delegate.
Harvard research has shown that the best leaders master the following four, or more, of the Harvard Leadership Styles: Coaching, Democratic, Affiliative, Authoritative. These leaders run companies with decentralized and empowered cultures. They achieve high people engagement and build a strong culture of consciousness of self (mindfulness): self-awareness, self-development, unconditional responsibility, ontological humility, sense of purpose and self-actualization.

Are there any situations where the other 2 Harvard Leadership Styles work for an organization?

The Harvard research found that Coercive and Pacesetting leaders can be effective in some crisis or severe turnaround situations when combined with the other 4 leadership styles. However, these two leadership strategies have the most negative impact on the 6 effective organizational culture components (Flexibility, Responsibility, Standards, Rewards, Clarity, Commitment).
Although the Coercive and Pacesetting styles can create short term gain, ACLS leaders understand that short-term failure can further long-term learning and winning (e.g. Design Thinking kind of innovation).

You have talked a lot about the pros of ALCS, are there any downsides?

Leading a business using the ACLS requires well-trained, versatile leaders willing to use these leadership styles while facing the high pressure of the “get it done now” economy. As I mentioned just now, there will be some moments when it is necessary to understand that short-term failure can further long-term learning and winning. Developing people is often seen as too time-consuming and resource-draining, so ACLS demands a strong leader who is willing to free up time for people management. This kind of leader needs to be willing to make a short-term time and resource investment while looking at the long-term gain.

So, in the end, what you are recommending is a change of culture. What would you recommend to a leader interested in this kind of leadership and culture?

I would say, don’t talk about it and don’t “do” it… measure it, own it, and be it.
Culture is the messages that people receive about how they are expected to think, act, and interact in order to fit in at a given organization. It’s that simple, that foundational.
The “Command & Control” leadership mindsets and behaviors tell you a lot about how you are expected to think, act, and interact. The Advanced Coaching Leadership Strategy does too… albeit in a very different way.
[1] https://hbr.org/2000/03/leadership-that-gets-results

As we fast approach Q4 2020, the world is still experiencing much uncertainty and fast-paced change. Although we may be struggling with how to adjust to these changes, we must find a way to reconnect together with where we are now, our future, vision, and opportunities.
Many corporations normally gather for Leadership Summits at the end of their fiscal year to review what has been achieved and learnt, reflect on the coming year, and share key outcomes with their employees via global and/or local Town Halls. This routine is now in question as large in-person gatherings are not currently possible.
Revamping your Leadership Summit and Employee Town Hall : rows of seats in a lecture hall
 

Should the Covid-19 crisis freeze Corporate annual gatherings?

I would argue definitely not, for two reasons summarized by the saying “Never let a good crisis go to waste”:

  • In the coming months, you might still have to face and overcome the kind of organizational trauma Fran and I described in our first article in the series, Survivor Syndrome: Overcoming Organizational Trauma in Times of Crisis. This potential trauma needs to be ‘put on the table’ and addressed, as my colleague Richi stated the only way out is through
  • This crisis is not only about trauma and disruption. It is also a fantastic opportunity for people and businesses to grow. Over the past 6 months we have seen many companies demonstrate extraordinary levels of resilience, agility, creativity, speed in decision making and action, collaboration, empathy and solidarity. We heard from CEOs that “we’ve shown that we can be quick, agile, innovative. Now we can’t ignore it and go back to our old way of thinking, working and interacting”.

End-of-year Leadership Summits and Town Halls are exactly the right moments to address these two issues.
 

Revamping your Leadership Summit and Employee Town Hall

As of today, for obvious reasons, there is no practical way to have global and regional gatherings in person. Having them digitally however not only makes them quicker and cheaper but potentially also more agile and impactful.
After a 6 month digital intensive “gym” practice, organizations now know that interactive and highly productive online events are possible. Alternating structured discussions in plenary sessions with breakout workshops, facilitating brainstorming sessions, leveraging voting tools, using online pulse surveys and practicing learning exercises.
Designing and facilitating digital large gatherings requires the use of professional instructional designers. Specialists who master both the technology, the content, and the online collaborative work dynamics.
 

How to do it digitally:

  1. A 2 or 3 day offsite and in-person Leadership Summit can become 3 half-day webinars. Purely focused on reflection and action rather than on the necessary, but long and often boring, information sharing.
  2. With pre-work designed to share this necessary information/insights/learning material. Including asking each individual to reflect and work on some critical questions, actions and decisions that will be addressed during the webinars.
  3. Well-structured post-gathering follow-up is also key for the real success of these digital gatherings.
  4. Will you miss the drink and dinner with your peers and managers? Nothing could replace this as such, but there are other creative ways to share a virtual moment and space of friendly informal connections.

There are similar opportunities with all-employee Town Halls, both global or regional.

  1. An in person event can be a 2 or 3 hour webinar (recorded for those not available at that time).
  2. With a pre-work platform for information sharing and individual reflection.
  3. The webinar could include active listening, along with a pulse survey for example, so you can focus the webinar on interactive connections, collective work and reflections.
  4. End with post-gathering follow-up.

You can position the Town Hall as a broadly shared conclusion of your Leadership Summit. Alternatively, the Town Hall can be in the middle of it, designed so employees’ input and questions form part of the last day of the Leadership Summit working program.
 

What should the content be this year?

In the current context of uncertainty, vulnerability and complexity we recommend that your agenda includes the following key topics:

  • Managing our organizational trauma based on data (pre-work including employee pulse survey and focus groups).
  • Leveraging our extraordinary learnings from the crisis to replicate them in a sustainable way (also prepared in pre-work).
  • Planning with agility for our future in this crisis. How can we create a future together when there is still so much uncertainty? How can we help our team members feel less anxious and find a way forward that adds value for everyone?
  • Boosting our culture transformation first where it has the fastest and biggest impact.

 

Conclusion

The more VUCA in our current world, the more we need to reconnect and take a reflective break with our people. 2020 is not the year to freeze or cancel, but rather to focus on revamping the Leadership Summit and Employee Town Hall. Do not avoid the crisis risks and opportunities issues.

Conversations that are emotionally difficult or complex in nature are often stressful.  Whether it is difficult feedback, a performance review, communication of a change that has far reaching impact, or even a conversation to terminate a working relationship, many people struggle with the best way to have these kinds of conversations. They are challenging in person, but to have them online brings it to a whole other level. Why? In part, because we don’t have all the non-verbal clues we normally pick up on during a conversation. It is less social. The potential for misunderstandings is increased and many feel less comfortable looking at a screen and not into the eyes of the other person. With more and more companies making WFH the new norm beyond COVID19, having difficult conversations online in an effective and compassionate way is a critical leadership skill.
The 3 Keys to Having Difficult Conversations Online: man with hands openIn over 15 years of leading global remote teams, I have experienced firsthand how critical this is for the success and wellbeing of a team, its leader, and the organization. Your ability to have respectful, compassionate, honest, and straightforward conversations online will shape your culture and be a key lever for a high performance.
Let’s imagine you have to communicate a decision that will impact one of your team members and you assume that they won’t be happy about it. The easy way out would be to just send an email, communicate the decision, and hope for the best. My first and most important recommendation is to resist that impulse and muster the courage and respect to have a conversation. There are certain things that I believe should not be discussed by email, chat, or voice message. They deserve to be synchronous and in real time.

The 3 Keys to Having Difficult Conversations Online

Here are my top 3 tips for having difficult conversations online in an effective and respectful way. While some of them may seem trivial, I have personally experienced the difference they can make.

  1. Prepare for connection

Thorough preparation communicates respect to the other person in the conversation. It helps to reduce your own level of stress and increases the chances of achieving an outcome that serves everyone involved and the task.

  • Set a clear intention for the conversation and communicate the purpose to the other person with enough time for them to be well prepared. You may even ask them to reflect upon specific questions.
  • Create a respectful, safe environment. Be on time. Be mindful of not having a distracting (zoom) background. Try to ensure you will not have any interruptions. Even though this can be difficult under the current circumstances, you can try by locking the door or clearly communicating to others in your home that you need privacy. Silence your phone and computer so you will not have pings from text messages or email. Be in a calm, focused state. Ensure a stable internet connection and reliable equipment (microphone and camera).
  1. Create a shared space for exploration  

The level to which you can be focused on the person in front of you and the conversation at hand will influence how deep you can go, how much psychological safety will exist, and how creative the outcome may be.

  • If you feel it is needed, acknowledge the impact the circumstances may have. “I wish we could have this conversation in person. Because we are not able to, I want to simply acknowledge that the circumstances are not ideal, but I am committed to do my best to minimize the impact. I hope you’ll do the same”
  • Give your undivided attention.
  • Switch off self-view so you can fully focus on the other person. Whenever possible, have potentially difficult calls with the camera on and remember to make eye contact on a regular basis.
  • If you take notes, don’t type on the same device that you are using for the call. Either use pen and paper or a digital device that you can write on. Let the other person know beforehand that you may take notes from time to time.
  1. Optimize for impact 

Whenever there is physical distance, try to minimize emotional distance and be aware of the intention – impact gap. Just because you have the best intention for this conversation doesn’t mean you’ll have the impact you had hoped for.

  • Take your time – don’t rush. This conversation may take more time online than it would have in person. Plan for additional time before and after the call in your calendar, in case you need to extend.
  • Be curious, ask questions, and then listen, listen, listen. Listen with the intention to understand and not to judge or justify your perspective.
  • Check for understanding and be specific – have examples, illustrate your perspective, explain the assumptions you’ve made.

This list is far from complete but has served me well. I hope it will encourage you to strive to have difficult conversations online with respect, humility, and courage. Then a “difficult” conversation has the potential to turn into an enriching experience for everyone involved, regardless of the reasons why we were having it in the first place.

The truth is, sometimes I dream of going back to February of this year when the coronavirus had not yet come to challenge us and change our lives. Other times, I think that COVID-19 has stimulated reflection and accelerated innovation that we had been resisting. Living this calamity at the head of a company breaks every seam in any comfort zone. At the same time, it has given us a unique opportunity to learn about disruption and management, to understand the importance of corporate culture in navigating the storm and to realize that in the end, it is always people who matter most. Leading a company through the crisis of COVID-19 presents us with continuing challenges we never thought we would have to face.
Leading a Company Through the Crisis of COVID-19: two leaders walk side by side
 

Leading in uncertainty

In these months, the ability to find meaning in the midst of uncertainty has been critical. And to be able to do that, we must have an open mind, practice curiosity, be willing to listen to different opinions, and learn from others. We also must be willing to experiment and accept failure when it occurs.
We have spent a lifetime talking about vision in companies. Never has the ability to frame a vision and to get others on board been so Important. We used to theoretically analyze exponential acceleration, now we need to create an exciting story that gets people on board, quickly.
The ability to relate within and outside the company, to influence, negotiate, and communicate genuinely is also an important lifeline. It becomes essential when a company’s survival depends on convincing those at home that we have to tighten our pay belts and those outside that they should finance you at an uncertain time or continue to hire your services in the midst of an unknown recession.
In a new and challenging environment, of which we don’t have any previous examples to refer to, supporting people, especially those you work with directly and who manage teams, is another key management skill. Application coaching, focused on management challenges, is a very useful tool in business leadership.
 

Leading a Company Through the Crisis of COVID-19

The pandemic has changed the game for all of us. Now it is no longer a question of predicting the future, but of inventing the present. To lead in times of pandemic is to invent. It means managing change by making thoughtful and courageous decisions that design new scenarios. This requires promoting a culture of learning at all levels while providing what is needed to foster resilience. We are living in an emotional, economic, and social roller coaster. A leader’s best contribution is to empathize, help, and provide some certainty so that people find meaning in their work.
If I had to recommend one thing to leaders in these uncertain times, I would tell them to be ambidextrous. Be able to live between the old and the new. Be able to manage what is happening now and help create what is yet to come. Understand human resistance to change and accept innovation and disruption. Dare to dream and make the new normal a better normal than the one that the COVID-19 has taken from us.

Based on our experience at Axialent, culture is the greatest lever to achieve sustainable business results. Undoubtedly, the disruption caused by the COVID-19 pandemic has had most companies in “survival” mode. As we navigate into the new normal, knowing how to “maintain” or manage culture amidst workplace disruption is one of the top issues on business agendas (and in leaders’ minds). However, this is not a new concern; many of our clients have approached us at different turning points, seeking a partnership to preserve the leadership qualities that made them unique or to reconnect with cultural traits that were key to their business success.
Understanding how culture can be leveraged to boost organizational performance is the single and most important reason to manage culture. For many of those companies who have been successful in doing so until now, the current virtual context is a game changer.
To help companies and leaders address these concerns, we first need to clarify what culture is and how it can (and we strongly suggest must!) be consciously managed… before it manages you!
 
Conscious Culture Amidst Workplace Disruption - image representing company DNA

Culture Is Like DNA

 
A company’s culture is like its DNA. Culture can be better positioned (or not) to successfully execute the business strategy, achieve its goals and fulfill its mission.
At Axialent, we describe culture as the set of expectations people hold about “the way we do things around here”. A collective mindset. The unwritten code of what it takes for “one” to become “one of us”. This develops from the verbal and non-verbal messages that members receive about what is valued and how they are expected to behave. Leadership behaviors and decisions most vividly role model these messages.
 

Conscious Culture 101

The first step in consciously managing culture is to understand your culture. In our experience, an in-depth culture diagnostic combining qualitative and quantitative tools is most precise. The second step is then to gain clarity on what you want it to be. It would be easy to say that consciously managing culture equals consciously managing the messages that create these expectations. This is only partly true. Changing (or maintaining) culture is like changing your DNA and it must occur from the inside out. No external factor will drive sustainable change. To change culture, you need to address the values, mindsets and beliefs that people hold, as well as the messaging.
This is why the focus of our work on culture is on short impactful interventions with a strong long-term backbone. We highlight the direct link to mindsets and how these impact behavior and collective assumptions. We work team by team to establish widespread high-performance habits across the organization. The image below illustrates our approach:
Conscious Culture amidst Workplace Disruption - illustration of Axialent's approach to organizational culture transformation
 

Remote Culture Leadership & Beyond

Remote environments require a different approach to culture design. Many culture defining messages have some sort of material correlation in the physical world such as in-person strategic planning and goal setting meetings; visual symbols such as office layout or parking space or informal, water-cooler type conversations with leaders. A far more conscious approach is needed to nurture culture when there is a lack of in-person connection, and this is even more critical amidst workplace disruption.
Leaders and organizations must find new ways of making culture evident to their employees. Intentional efforts to connect with people and to really understand their needs and concerns must be made. Practicing compassion with people and taking it to the next level is of utmost importance. Embracing vulnerability in each person and being humble enough to let yours emerge too. This is where true connection resides.
 

What is the Role of Purpose? Conscious Culture amidst workplace disruption

A company’s purpose is the reason for its existence; the dream and the “why” that offers meaning to its endeavors. Maintaining your company culture as we navigate into the new normal requires companies to help people remember the reasons for which they exist.
Let’s explore a few examples. If you live in Latin America you probably know Mercado Libre; it is the most valuable company in the region (Forbes Magazine, August 2020). Its purpose is to “democratize commerce and money in LATAM”. Some of the actions they have initiated during the pandemic to support the communities in which they operate are: changing their logo (from a hand-shake to an elbow-bump) to raise awareness of the importance of social distancing; they stopped charging commissions on sales of essential goods such as diapers, cleaning supplies and non-perishable food; they postponed the dates for interest and repayments of over two million loans and finally, they took over those employees facing redundancy from food industry organisations such as McDonald’s, Starbucks and Burger King.
In another example, the global logistics firm UPS is working to strengthen supply chains, so life-saving vaccines reach isolated communities around the world. The company has ramped up work with Gavi, the Vaccine Alliance by committing $3 million in new funding over two years. UPS’s mission statement is “Grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do. (…) Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve”. Similarly, the major global port operator in the UAE, Gulftainer, has launched a fast-track service to speed up the delivery of medical equipment. Its vision is to “consistently achieve best-in-class performance in all our port operations and third-party logistics activities worldwide”.
 

Conscious Culture Amidst Workplace Disruption

Re-engaging people with the purpose and the values your company holds is one of the most important responsibilities in leadership and it’s not an easy one, or one every leader can meet.
I love Fred Kofman’s definition of leadership. In his book The Meaning Revolution, Fred says “leadership is about getting what can’t be taken and deserving what is freely given. The followers’ internal commitment cannot be extracted by rewards or punishments. It can be inspired only through a belief that giving their best to the enterprise will enhance their lives”.  If you hope to be an inspiring leader who is able to sustain and reinforce your company culture, the first thing you must understand is that “hearts and minds cannot be bought or forced; they can only be deserved and earned. They are given only to worthy missions and trustworthy leaders. This applies not only to organizations but also to many other domains of human activity”.
Here are a some top tips to managing culture effectively:

  1. Communicate actively and visibly your company purpose (your “why”).
  2. Seize opportunities to model your company values.
  3. Prioritize health (physical and mental) and wellness and help employees do the same.
  4. Connect daily with employees and promote virtual interactions, making sure communication is a two-way process.
  5. Continue to develop leaders through coaching and make sure they are modeling empathy to employees.
  6. Publicly recognize those who model your desired culture and continue to hold people to account for performance.
  7. Harness organizational and leadership adaptability (the ability to innovate, experiment, and quickly take advantage of new opportunities) and remain open to the unknown.

 
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Culture in service of business strategy. Image showing a fish swimming in water, the water representing the culture of an organization (when you are in it you don't see it)

 

Goals and Purpose

“Become the number one or number two player in our industry.” “Grow more than our competitor in the next 12 months.” These are both valid statements of a goal for an organization and what comes next is identifying the “how” or the strategies that you believe will take you there. What could be wrong with this process? Let me elaborate.
Throughout my years of helping leaders around the world, I have found very different reasons as to why entrepreneurs start companies. For example, Disney was founded “To use our imagination to bring happiness to millions”. Google aims “To organize the world’s information and make it universally accessible and useful”. LinkedIn aspires “To create economic opportunity for every member of the global workforce”. Mercado Libre, “To democratize commerce and money in Latin America.”
These statements are the original dreams of the founders of these organizations, dreams that these successful companies were able to actualize. They set out to change the world, to transform  it into a better place. This served, and continues to serve, as an aspiration and inspiration for others to follow and to give their vital energy to the enterprise.
 

Strategy and Execution

Fred Kofman writes in The Meaning Revolution that being part of a venture that is bigger than ourselves, will transcend us and can become our “immortality project.” Fred says “I believe the most deep-seated, unspoken, and universal anxiety in all of us is the fear that our life is being wasted. That death will surprise us when our song is still unsung. We worry not just about our physical death, but also, perhaps more significantly, our symbolic one. We are afraid that our lives won’t matter, that we won’t have made a difference, that we will leave no trace in this world after we are gone.”
This is critically important. However, it is also paramount to identify the strategies that will help you achieve your goals and to actualize your purpose. This is the “how” of the enterprise. Once we know where we want to go, deciding the way to take us there will provide the blueprint for a successful journey. What will actually change the state of things is effective execution. It is here that many strategies falter. People perhaps won’t accept accountability or do what they promised to do. They may not collaborate with their colleagues or will engage in ego driven turf wars to prove “I am right, and you are wrong.” Strategies often fail not because they are poorly designed, but because they are poorly executed.
 

Culture In Service Of Business Strategy

I have discovered throughout my years as a consultant that culture is the binding element that connects all these aspects; purpose, goals, strategy and successful execution. The right culture can be an incredible asset for actualizing purpose, while the wrong culture can become an insurmountable obstacle.
I believe that these fundamental elements, actioned at the service of the purpose and done repeatedly, will change the world. They will transform it into a more conscious, loving, compassionate and wiser world; a place where people can pursue their dreams of helping themselves, others and the planet.
Axialent has been helping companies globally for 17 years to build cultures that support business strategy execution. In this live webinar, I interviewed Pedro Arnt, CFO, on how Mercado Libre (MELI) has built and leveraged an effective culture to achieve the incredible growth and success of the organization.
 
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